If your shoppable videos keep getting stuck in review or never show up on product pages, you are not alone. Amazon’s moderation is strict because videos appear right where customers decide to buy.

The good news: approvals are predictable once you follow Amazon’s rules and hit a few key checkpoints in Creator Hub. This guide walks you through exactly what to do, what to avoid, and how to fix rejections fast.

TL;DR

• Upload to Creator Studio, follow Amazon’s video specs, and keep content product‑focused and family‑safe.

• Ensure your account is set up for onsite commissions and that your videos pass moderation. Amazon may then place them on product pages.

• Disclose paid or gifted relationships clearly in the video itself.

• Avoid prohibited content and trademark misuse. Using Amazon logos without permission is a common rejection trigger.

• Keep audio clear, show the product early, state truthful claims, and include practical, visual demos.

How Amazon’s Review and Placement Process Works

By recognizing where and how videos are displayed, you can optimize your production style to capture high-traffic placements like product detail pages and the Inspire feed.

Understand the Two Gates: Moderation and Onsite Placement

Learning about these two distinct approval processes helps you set realistic expectations for your video's journey from upload to visibility.

• Moderation checks your video for policy and technical compliance. Once approved, a moderated video can appear on your Influencer Storefront, but to increase the chances of getting your video on product pages, optimizing the content for engagement and relevance is key.

• Onsite placement is separate. After you sign up for onsite commissions and get approved, Amazon may select eligible, moderated videos for related product detail pages. Not every video is placed, and placement can rotate.

• Amazon states that shoppers can find approved videos on storefronts. Once you have videos approved by moderation and complete the onsite commission signup, they may also appear on relevant product pages. Amazon chooses if and where to use them.

Viral Vue offers expert content strategies to increase the chances of your Amazon videos being featured on product pages.

Where to Upload and Manage

Using the correct platform for uploading and tracking ensures you can monitor your video's progress through the approval pipeline efficiently.

• Use Creator Studio on desktop to upload, track status, and check whether the onsite earnings lock has been removed.

• Keep an eye on status messages and any policy flags. Fix issues, then reupload.

Meet the Technical Bar First

Amazon’s shoppable video specs are straightforward. Use them as your baseline:

• File format: .mp4 or .mov

• Resolution: Up to 1080p; use your highest practical quality

• File size: Up to 5 GB

• Length: Usually, 1-3 minutes works best for review content

• Thumbnail: JPG/PNG/GIF/BMP under 5 GB

Shorter, tightly edited demos often review faster and perform better. Start with a clean first frame, good lighting, and clear audio.

Pass Moderation With Policy‑Safe Content

Knowing the specific requirements for policy-safe content ensures your videos remain active and eligible for onsite commissions without risk of account suspension. 

Keep It Product‑Focused and Family‑Safe

Your video should help a shopper understand the product. Stay away from hate, harassment, explicit or suggestive content, illegal activity, or unsafe demonstrations. Avoid medical or performance claims you cannot substantiate.

Do Not Divert Shoppers Off Amazon

Community rules prohibit using content to send shoppers elsewhere. Do not embed off‑Amazon calls to action, excessive promo codes, or links in the footage.

Use Trademarks Lawfully

Misusing Amazon trademarks or UI elements is a frequent rejection reason. Don't paste the Amazon logo, Prime Day marks, Add to Cart buttons, or clone Amazon’s look and feel. 

If you need an Amazon reference in off‑Amazon creative, use the approved “Available at Amazon” logo and follow spacing and sizing rules. Inside your videos, avoid implying Amazon endorsed your content unless you have written permission.

Disclose Paid Relationships Clearly

If you received payment or have a material connection to a brand, disclose it so viewers notice it. Put the disclosure in the video itself (visual and, when practical, spoken) near the start. 

Simple language works: “Thanks to the brand for the free product". Do not rely only on descriptions or buried hashtags.

Craft Videos That Reviewers and Shoppers Love

Creating and managing high-quality videos can improve customer trust and engagement, leading to better conversion rates for your featured products.

Structure That Works

Implementing a proven sequence lets your content capture immediate attention while delivering the specific information shoppers need to make a purchase.

• Hook in 3-5 seconds. Show the product in use.

• Highlight what it is and who it is for in 1-2 sentences.

• Feature 2-4 key features with close‑ups, including a quick demo for each.

• Show honest drawbacks or trade‑offs.

• Make a quick verdict with use‑case guidance.

Style Tips That Prevent Rejections

By maintaining clean visuals and ethical claims, you protect your account status and ensure your content remains live on product pages.

• No background music.

• Keep framing clean. Avoid other brand logos in the shot.

• Do not show dangerous use. Follow safety instructions if you demonstrate tools or appliances.

• Avoid health claims.

• Avoid guarantees, price claims, or superlatives you cannot substantiate.

Compliance Best Practices and Prohibited Content Pitfalls

This table provides a direct comparison between successful content traits and the specific errors that lead to immediate video removal.

Fixing Delays and Rejections

This process minimizes downtime and provides a clear path to getting your content live after a failed submission.

• Read the reason in Creator Studio. If it cites trademarks, remove any Amazon marks, UI, or claim language that implies endorsement.

• If it cites community standards, cut any suggestive, violent, or unsafe footage. Avoid claims about shipping, packaging, or seller service that belong in seller feedback, not product reviews.

• If it cites disclosure, add an in‑video visual disclosure and, ideally, a brief spoken line.

• Re‑export at the recommended specs, reupload, and wait for the new decision.

Examples

Studying these scenarios shows how to modify your scripts and visuals to meet the high standards of onsite placement.

Kitchen Thermometer Review

A creator films close‑ups of the probe, the backlight, and the instant‑read test in boiling water and ice water. They say, “Brand sent this to me,” verbally and also included #ad as text on the video for a few seconds near the beginning. 

No pricing claims, just timing comparisons and a quick note that the magnet is weak on textured fridges. It passes moderation and starts appearing on a few related product pages.

Neck Massager Demo

A creator records a video with a neck massager and explains how it can alleviate neck pain and help you feel more relaxed. The video is rejected for health claims, so the content creator edits out the sections about pain relief. They reupload the video, and it gets approved.

Actionable Steps / Checklist

This section outlines a standardized workflow for preparing, filming, and uploading your content to ensure technical compliance.

• Confirm account setup: Sign in to Creator Studio on desktop and complete onsite commissions setup.

• Prep footage: Film horizontally or vertically in 1080p with clear audio. Show the product in the first 3-5 seconds.

• Validate policy: Remove any Amazon logos or UI. Avoid off‑Amazon promos, keep content family‑safe, and use rights‑cleared music.

• Add disclosure: If sponsored or gifted, add an on‑screen disclosure near the start and say it briefly.

• Export to spec: Use .mp4 or .mov, up to 1080p, under 5 GB, 1–12 minutes.

• Upload and label: In Creator Studio, upload, select the exact ASINs featured, and write a concise, factual title.

• Review flags fast: If rejected, read the reason, fix only what is needed, reupload, and document what changed.

• Keep publishing: Publish a steady cadence of compliant videos. Amazon decides placements, and rotation is normal.

Glossary

This list defines the essential terminology and platform-specific locations used within the program's ecosystem.

• Moderation: Amazon’s policy and technical review before content appears on your storefront or is eligible for onsite use.

• Onsite commissions: Earnings when Amazon places your approved content on Amazon pages, and a shopper buys after engaging.

• Storefront: Your public Influencer page that aggregates your videos, lists, photos, and livestreams.

• Placement: When Amazon chooses to show your video on a product detail page; not guaranteed and may rotate.

• Disclosure: A clear statement that you were paid or received value; required when a material connection exists.

• Prohibited content: Content categories Amazon does not allow, such as explicit, hateful, or dangerous material.

• Trademark guidelines: Rules for using Amazon marks; most uses are not allowed without permission.

FAQ

Q: How long do approvals take?
A: Once you’re approved for onsite commissions, timing varies with approvals. Expect anywhere from a 24 hours to a week during busy periods. Keep publishing compliant videos while you wait.

Q: Do I have to disclose sponsorship if the brand just sent me a sample?
A: Yes. Free products count as a material connection. Put the disclosure in the video.

Q: Can I use the Amazon logo in my video?
A: Use of Amazon logos and UI is restricted. Misuse is a common cause of rejection.

Q: Why is my video approved but not on the product page?
A: Approval allows storefront display. Onsite placement is Amazon’s choice and rotates. Keep publishing helpful, compliant videos.

Q: Can I mention price or “cheapest on Amazon”?
A: Avoid price claims that change or cannot be verified. Focus on features, use, and honest pros and cons.

Final Thoughts

Getting Amazon Influencer videos approved is mostly about discipline. Hit the technical specs, disclose clearly, stay within community standards, and speak to the shopper with honest, visual demos. Do that consistently, and your approvals will speed up, placements will follow, and trust will compound.

Want to simplify the video approval process and maximize your content’s visibility? Viral Vue is here to help! Explore our services and get your videos optimized for Amazon approval.